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Content & Marketing Services
A Rec2Rec offering marketing and content services probably sounds like a strange little Frankenstein business.
Half recruiter. Half content goblin. Fully embedded in recruitment.
It comes from years of speaking to agency owners, consultants and candidates about what makes recruitment businesses attractive - and what makes them blend into the beige shite of “specialist talent solutions - because we really care”.
Recruitment is unique as it’s B2B and B2C at the same time - not many businesses straddle that cross section, so it requires unique insight and knowledge.
If we already understand what recruitment agencies are trying to attract, and we understand what recruiters actually respond to, then helping agencies create sharper, more human, more useful content is not that weird after all.
We know your world from the inside: what makes a client say yes, what helps candidates reach out to your consultants and ultimately, what is most likely to put money on the top line.
Before you get too invested...i’ll let you in to a little secret...
There is absolutely nothing stopping you from doing this yourself.
We’re not selling a silver bullet that is going to 10x your revenue overnight, nor can we guarantee results. Marketing is an art, not a science.
Creating content is incredibly easy. All you need is an idea, a camera phone and that is pretty much it.
Creating impactful content is actually really hard. I’ve spent years and years having amazing ideas, writing, filming and posting, just for it to get seen by 1 or 2 people - but learning each time what does (and doesn’t) drive people to my inbox.
AI slop is rife on LinkedIn and you can find yourself in a perfect storm of irrelevance and poor content marketing. Many agencies do. And quality people smell it from a mile off. And you know what it smells like? Bull shit. Lack of imagination and lack of attention to detail. Which guess what, makes your recruitent business look bad.
We aim to create fans, rather than apathetic observers. A fan isn’t just someone who knows who you are. It’s someone who pays attention, trusts your voice, and wants to hear what you say next.